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How
My Web Pages Rank High on the Search Engines
I've composed the following page in response to the following question.
Q. Let me ask you...how can you get a website to pop up at the top (first few hits) of any of the
many search engines?
ANSWER:
I have found that the best way to get listed well is to post my web pages honestly and accurately.
The search engines reward me by listing me high.
My sites are what they say they are, and people find them for what they are, not because I have
memorized the latest tricks of how to be on top in a search query. People find my pages when they
are looking for them because I keep the following in mind whenever I create a new page:
- include the most key word for a page in the URL, organizing the directory structure of my
website in a logical way.
- have a brief, very descriptive title for each page.
- have an accurate and descriptive subject meta tag for each page.
- include a keyword meta tag on key pages to include related words that do not overtly appear on
the page, or which are not included in either the title or subject tags.
- have the most relevant content of the page listed at the top of the page.
- have an index for the page toward the top of the page, linking to subsections on the page
below.
- keep topics limited to one per page, not covering many topics on one page.
- use "alt" descriptions for each significant image on a page.
- seek reciprocal links (by specifically asking for them by email to the webmasters) from
related sites to which I link on my page (because they are relevant).
- link relevant pages together within websites I operate.
- feature key new pages in the top navigation bars of my website so that they register a
"hit" from a good number of pages (from my site), each one of these counting as a
separate "vote" for that page in the search engine algorithm. I only do this with the
pages of most monumental content, which therefore warrant this exposure; and I rotate this on
about a one or two-a-month basis.
- list primary index pages in the left-hand navigation bar that shows up on most every page of a
website.
- on larger websites, I create sub-webs with left-hand navigation bars that are specific to that
major section of the website.
- list the core sections of the website on the bottom navigation bar that shows upon each most
every page of a website.
- have a link to the home page from an image found (usually the name of the website) at the top
navigation bar that appears on most every page of my site.
- list the most important and site-unique content first, whether in the text or in the left-hand
navigation bar.
Google is the best search engine, and the above techniques are ones that they favor because they
reflect accuracy of content. I have found for a couple of years, even before Google became the rage,
that Google listed my pages high; and I have determined by observation that it is for the reasons I
state above.
I should add one more reason, which is probably one of the most important. The pages I create are
unique. I don't bother creating a page unless there is not anything like it out there already.
Unique content invites top returns from a search engine when the feature that is unique is sought in
a search query.
If your content is rare or unique, people are more apt to find you when looking for you, whether or
not they first know you exist.
If you are one of many, and you want to jostle for top position, then you have to play games; and
the search engines don't like that.
If have found that their motto is, "May the best team win." Those who cheat are severely
treated when discovered. Search engines do not like people twisting the truth just to increase
traffic to a page, when such increase is not warranted by the quality on the page.
Google.com is the beast at creating automatic algorithms that reward the "best team;" and
that is why that have become the favorite search engine -- not to mention that they are the fastest
and most complete. People get what they are looking for, and have found that they will get quality
in the first few returns of their search query.
Sterling
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